Kingz KimonosProduct Design · 2015Kingz Balistico
We’re LOYAL, a multidisciplinary agency built for emerging & established brands since 2011.
Strategy-first branding, web and design for brands that compete, built to look the part and move like it.
[ 01 ] The Short Version
A New York studio making brands people stay loyal to.
Since 2011 we've partnered with emerging and established businesses on identity, web and graphic design. Strategy first, craft always, no decoration for its own sake.


Featured Work
Selected work
Kingz KimonosProduct Design · 2015Kingz Balistico
MaedaProduct Design · 2024Maeda Akashio
RollshopBranding · Product Design · 2021Rollshop
All Roads CounselingBranding · 2024All Roads Counseling[ 03 ] Selected Clients
[ 04 ] Services
What we do
Branding & Identity
Logo & mark design · Visual identity systems · Naming & voice · Brand guidelines
02Webflow & Digital
UX & site architecture · Webflow build · CMS systems · SEO foundations
03Graphic Design
Print & collateral · Packaging · Apparel · Campaign assets
04Strategy
Brand positioning · Audience research · Messaging · Launch roadmaps


[ 05 ] How We Work
[ Strategy First ]
Think it through.
Then make it
look inevitable.
[ Craft Always ]
Details drawn.
Systems documented.
Nothing decorative.
[ Loyalty Earned ]
Long partnerships.
Straight answers.
Work that holds.
[ 06 ] Start a Project
Tell us what you're building
Three short steps, read by the person who would do the work. We reply within two working days.
